How to write a blog post your visitors want to read

Honestly – the reason for this post is that I have to come to grips with the subject myself and how better to do that then to research the different ways to go about writing a blog post which entices your visitors to read it. Here is what I found:

    Become an expert in your niche. To do that, visit other blogs in your niche and learn what people want to know. Leave comments and be an active member in your niche community. That way you get to know your reader and learn what information they are after. Research the other blogs thoroughly, make notes and compile key points. It is quite alright to ‘steal’ ideas as long as you write about it in your own voice.

     Brainstorm topics and note them all down so you have a supply for future posts. It is better to stay in your niche as your subscriber is interested in niche related subjects and doesn’t necessarily want to know about your last holiday adventure. The better you know your niche the easier is it to write about it.

        Structure your post with an introduction, a body with key points and all the details and an end which could be a summary or a conclusion.

Get clear in your head what you want to say and structure your points accordingly. Then you can outline your post around the key points.

      The headline is of critical importance. It needs to grab attention straightaway. If the headline isn’t good, readers will click away.

         The opening paragraph has to create curiosity about what is to come so people carry on reading.  

        Blog post style: Find your own writing ‘voice’ and stay true to yourself. But while doing so don’t offend others.

Keep it simple and write like you speak. Don’t state the obvious.

Don’t give more than 2 or 3 information per sentence. Create another sentence instead.

Stories sell and help you to connect to your reader emotionally.

Add a quote people can tweet. Your post will be exposed to the world that way.

Close with a call to action if you can.

Start with about 400 word posts until you are comfortable writing, then you can expand a bit more without going overboard.

Once you finished – spell check and that includes correctly spelled words in the wrong context. You lose your credibility with spelling errors.

         Read aloud once finished. The text should flow.

       Some readers want to scan the text to see if it’s worth their time reading it in detail. So avoid big text blocks. Bullet points work very well.

Always do your best. What you plant now, you will harvest later. 

Og Mandino

That was the quote and actually a good conclusion as well.

Different people will have different ideas. You have to find out what works best for you.

Have a great day



  • Hi Gaby,

    thanks for the reaearch and summing it all up for us in this great post. You have done a great job, keep it up!


    • Gaby

      March 21, 2014

      Hi Torsten – thanks for the encouragement

  • Hi There!
    I have read your post on writing blog posts. I’ve always had problems coming up with content for blog posts. After reading your post I have gathered information which I will use in future writings. Thanks for a great post!11
    All the best to you!


    • Gaby

      March 21, 2014

      Thanks for your comment Alonzo – I am glad that I could be of some help

  • Pauline

    March 29, 2014

    Hi Gaby,

    Great Post. It is always difficult to write blog posts that will be interesting to your readers.

    At the moment I am just relaying to them what I am learning in the course P2S. I was wondering if this might be getting a bit boring.

    Good advice on structuring, I always try to do this.
    Also I like to break up the posts with sub headings and I am just now introducing some images.

    Take care

    • Gaby

      March 30, 2014

      Hi Pauline
      Images are always a good idea. I still have to add some as well. Thanks for commenting.

  • Jon Crimes

    April 16, 2014

    Some great tips there Gaby, thanks.

    I tend to be a bit too critical with my own work and I haven’t quite found that right balance yet between producing enough content and making it readable and informative for my readers!

    I suppose that comes with experience though, and more writing of course..

    Great blog Gaby, look forward to reading more great posts.



    • Gaby

      April 17, 2014

      Thanks for your comments Jon
      I know exactly how you feel. I want to write perfect posts as well and because that’s so difficult I end up not writing often enough.
      We have to come up with an alternative plan 🙂 like just write what comes to mind and stop worrying so much. If nothing else it provides practice.

      Have a happy day

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